Solutions
Pay Creators Per View
Paying creators per view turns short-form distribution into a measurable campaign expense: you choose a CPM rate, creators submit eligible posts, and an administrator records the view count used for each calculation. Loyalty Stacker organizes that workflow with creator tracking codes, submission review, minimum-view rules, a maximum payout per clip, and a total campaign cap. It does not discover creators, ingest views automatically, or transfer money. Currency earnings are recorded as a liability for your team to verify and settle outside the platform.
The operating boundary: Loyalty Stacker is a campaign ledger and review workspace, not a creator marketplace, social analytics feed, or payment processor. You recruit the creators, define acceptable view evidence, approve the number entered by an administrator, and make the final currency payment through your own process.
The per-view payout formula
For a qualifying clip, the raw amount is administrator-verified views / 1,000 x CPM rate. If the verified count is below the campaign's minimum-view threshold, the amount is zero. Next, limit the raw amount to the configured maximum payout per clip. Finally, compare the result with the uncommitted portion of the total campaign cap before approval. In compact form: candidate amount = min((verified views / 1,000) x CPM, per-clip maximum). The amount recorded must also fit within campaign cap - previously recorded liability. Treat the recorded figure as an amount owed, not proof that money was sent. Learn the underlying terminology in CPM clipping.
| Admin-verified views | Raw amount at 2 USD CPM | Amount after controls |
|---|---|---|
| Clip A: 800 views | 800 / 1,000 x 2 = 1.60 USD | 0 USD: it is below the 1,000-view minimum |
| Clip B: 18,000 views | 18,000 / 1,000 x 2 = 36 USD | 36 USD: below the 50 USD per-clip maximum |
| Clip C: 40,000 views | 40,000 / 1,000 x 2 = 80 USD | 50 USD candidate: limited by the per-clip maximum |
| Campaign-cap check | If 1,966 USD is already recorded against a 2,000 USD cap, only 34 USD remains | Review before approval; do not record the 50 USD candidate beyond the cap or silently short-pay the creator |
| CPM per verified view | Flat fee per approved clip | |
|---|---|---|
| Use it when | Reach is the purchased outcome and variable creator earnings are acceptable | A predictable number of usable assets matters more than reach |
| Cost behavior | Varies with the admin-entered view count, bounded by clip and campaign caps | Fixed for every approved deliverable, bounded by the campaign cap |
| Main review risk | Inconsistent evidence dates, manipulated engagement, or disputed view counts | Approving content that technically qualifies but is not reusable or on brief |
Run a per-view campaign without creating an open-ended promise
- 1Define qualifying evidence
Choose the allowed platforms, the date views will be checked, and whether reviewers use the live public count, a creator analytics screenshot, or another approved record. A tracking code attributes a post; it does not independently certify its views.
- 2Publish the economics
State the CPM, minimum qualifying views, maximum payout per clip, total cap, settlement currency, and payment schedule. Explain what happens when the remaining campaign capacity is smaller than a clip's candidate amount.
- 3Recruit your own roster
Invite creators you have sourced and approved. Loyalty Stacker does not supply marketplace inventory. Give each creator the brief and their unique code before posting.
- 4Review the submission
Confirm the live URL, platform, code, creative requirements, disclosure, and evidence. Reject duplicate links, missing codes, rights violations, or suspicious engagement consistently.
- 5Enter views and reconcile the cap
An administrator enters the accepted view count, checks the calculated amount against the per-clip maximum and remaining total cap, and records the decision. There is no automatic view feed.
- 6Settle and retain an audit trail
Export or reconcile approved currency earnings, pay creators outside Loyalty Stacker, and preserve the post, evidence date, entered views, calculation, approval, and payment reference. The clipping campaign guide covers the broader launch workflow.
Put disclosure and usage rights in the brief
Per-view compensation is a material relationship. The FTC says creators should make that relationship obvious, while TikTok, YouTube, and X publish their own branded-content or paid-partnership requirements. The exact rules depend on the creator, audience, platform, and market, so obtain qualified advice where needed. Your brief should specify the disclosure language and platform label, confirm permission to edit the source footage, and state whether the brand may reuse an approved clip. Do not treat a tracking code as a substitute for disclosure.
Evaluate more than views
Report verified views alongside approval rate, cost per approved clip, cost per 1,000 verified views, review time, rejection reasons, and any downstream action you can measure responsibly. Views are distribution, not guaranteed customers. Start with a small cap, learn which briefs and creators produce usable work, then expand. See the full clipping campaign platform for submission, tracking-code, and creator reporting features.
Quests, referrals, points and wallet cards across Web2 and Web3.
Frequently asked questions
Does Loyalty Stacker pull creator view counts automatically?+
No. An administrator reviews the evidence and enters the accepted view count. The tracking code helps attribute a submission to its creator, but it is not an automatic view feed or independent fraud guarantee.
Does Loyalty Stacker send currency payments to creators?+
No. Approved currency earnings are recorded for manual settlement. Your team pays creators outside the platform and remains responsible for contracts, payment operations, taxes, and any required reporting.
How does the maximum payout per clip work?+
Calculate verified views divided by 1,000 times the CPM rate, then limit that candidate amount to the configured per-clip maximum. The resulting liability must also fit inside the remaining total campaign cap before approval.
What happens when a campaign is close to its total cap?+
Review uncommitted capacity before approving another submission. Do not record liability beyond the cap or silently reduce a creator's promised amount; pause approvals, increase the authorized budget, or follow the published campaign terms.
Does Loyalty Stacker provide creators for the campaign?+
No. Loyalty Stacker is not a creator marketplace. The brand or agency recruits and approves its own roster, then uses the platform to share campaign details, attribute submissions, review evidence, and track approved earnings.
Keep exploring
Sources
- FTC: Disclosures 101 for Social Media Influencers (accessed July 12, 2026)
- TikTok: Promoting a brand, product, or service (accessed July 12, 2026)
- YouTube: Paid product placements, sponsorships and endorsements (accessed July 12, 2026)
- X: Paid Partnerships Policy (accessed July 12, 2026)
Loyalty Stacker is a Gizmolab product. Pricing and competitor details are sourced from public pages on the dates shown and can change. See our editorial & corrections policy.